Commonwealth Psychological Practice

2026
Logo
Organic
Visual Brand Identity
The Northern Red Cardinal- the state bird, a song bird, a symbol of hope, love, and connection.

Northern red cardinals thrive in open wooded sourrondings and are exclusivsly ground feeders making Farmville an ideal habitat, often being spotted by local residents. Using that connection to foragde a deeper meaning behind the visual brand identity for this new psychological practice.

[Published Design, Longwood University, Design Lab Internship, 2021 Fall]

In the heart of central Virginia is the Commonwealth Psychological Practice, dedicated to supporting and improving the well-being of the Farmville residents.

More Work